Instagram is one of the fastest-growing social media platforms right now. 

As of April 2022, Instagram had 1.452 billion monthly users, making it the 4th in most popular social network in the world.

To put this into context, in 2021, Instagram generated $47.6 billion in revenue, accounting for half of Facebook’s total revenue. When you consider that Instagram is barely over a decade old, the growth of this platform is nothing short of astounding.

Here are the top 4 ranking social media platforms in 2022:

  1. Facebook: 2.912 billion active users
  2. YouTube: 2.562 billion active users
  3. WhatsApp: 2 billion active users (though some would argue that WhatsApp is not a typical social media platform
  4. Instagram: 1.452 billion active users

This makes it an important part of a company’s digital marketing plan. It allows you to reach your target audience by being closer to your customers as they engage with your brand in a more personal way.

To understand why Instagram is so valuable for businesses, you have to look at its success. According to recent statistics, 55% of the top 100 brands on Instagram are owned by businesses with over $10 million in annual revenue.

In a recent survey conducted by The New York Times, it was found that more than half of all American adults use Instagram. Among millennials (people born between 1980 and 2000) the usage is as high as 70 percent. These users are open-minded, forward-thinking individuals who share ideas through Instagram and other social platforms. They’re not only open to hearing about products or services, but they’re also open to recommendations, advice, and other forms of advice. This is why Instagram is a great platform for businesses that want to connect with potential new customers as well as maintain a relationship with current ones.

As Instagram is still a relatively new platform, many companies have not yet taken advantage of it. If you are one of these companies, then now is the time to act!


How businesses are using Instagram for marketing


Instagram is a popular social media platform used by businesses to market their products and services. They do this by sharing photos and videos of their products and services, as well as engaging with followers. Using Instagram for marketing provides a unique opportunity for businesses to tap into a captive and increasingly wide audience, within the respective niches of creators.

As a visual platform, your brand’s image is key to how people perceive your company.

In a world where social media is the primary way people interact, brands are now expected to have an active presence on social media. It is therefore a great platform to reach your target audience and build relationships with potential customers.

Here are some of the questions you should be asking yourself before you publish any content:


  1. When people see your product or service, what do they think about it?
  2. Is your content fresh?
  3. Is it creative?
  4. Informative?
  5. How does it look?
  6. How does it help your audience

Remember: The quality of the images posted on Instagram affects how consumers view your brand.

A 2017 study by eMarketer found that Instagram users are more likely to visit websites and make purchases than those who use other social media platforms.

In conclusion:

 Instagram is a great opportunity for brands to build customer relationships, increase brand awareness and drive sales.

Instagram is one of the most important parts of your social media strategy. You can use Instagram to build your email list, generate leads, and generate interest in products and services.

With over a billion users on Instagram, this social media site has become the “go-to” place for businesses looking to connect with their customers. If you’re not yet using Instagram for your business, you’re missing out on one of the most popular channels for connecting with consumers.



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